User blog comment:Engineer Kipo/Jumping on the Hype Train/@comment-5989773-20140916205532

For everyone saying that this will be marketed at "younger kids", just think back to 2001. The advertising aimed at kids and bionicle always has been it least minimally (when I say minimally I mean 2006-2008) marketed towards them being a kids toy in all. It seems like people sometimes forget that bionicle in the beginning had the same tone as hero factory. Maybe even a little less dark because in some of the books of Hero Factory they were somewhat dark. Plus, let's face it, little boys love the dark tone, just not the scary or deep tone. I remember I did when I was little, I remember my piers did when we were little, and that's why we bought bionicle! I still think it's marketed towards the original fans because it never would have came back other wise.