User blog comment:Daniel.c.c./How bad was the end of bionicle to lego?/@comment-2026417-20100815163540

Bionicle was Lego's biggest storyline, lasting ten years and having four movies made. It brought in most of their profits, and was popular around the world. Lego will have to bring the story back if the company wants to keep going. At least it is in my mind....