User blog comment:Chicken Bond/BIONICLE's Return?/@comment-24555792-20140704141310/@comment-958607-20140705111540

In terms of story, it is important to look to some of LEGO's other current toylines. Ids5621 raised a legitimate point on the JCI podcast in regards to the amount of effort that is being put into expanding the universes of lines like Ninjago, Hero Factory, and Legends of Chima. Truthfully, it's not a lot. HF has lost its comics and books, being left with just one 22 minute TV special per year. Ninjago and Chima are doing slightly better off but are still no way near as complex and widespread as the BIONICLE story was. If BIONICLE were to return, I imagine that LEGO wouldn't instantly put its original degree of story focus into the franchise. I can't imagine that there would be comics or even Farshtey's books to run along with the line. It's all a matter of funding, and LEGO just does not seem to be putting much of their budget into storytelling these days.

The only story that we get to accompany this new wave of BIONICLE could very well be a few promotional images, the return of BIONICLE.com, and a 22 minute TV special.