User blog comment:Darkblade9/The Future of BIONICLE/@comment-11429692-20161019020006/@comment-4787732-20161019193311

Yeah, I noticed the decline in action figure commercials as well. Kids nowadays seem to prefer toggling on an iPad instead of having fun with action figures, being creative and creating stories of their own. This is sad really.

I hope LEGO's Constraction sets don't die though. I'd really miss them. BIONICLE was the only reason I got into LEGO in the first place.