User blog comment:Darkblade9/The Future of BIONICLE/@comment-958607-20161019145530/@comment-958607-20161019213713

I mean, I can hardly blame them. While BIONICLE is often credited as the setline that saved LEGO from bankruptcy in the early 2000s, it's not exactly their traditional brick-based origins. Now that The LEGO Movie and Ninjago have blown up, LEGO System has become a globally acknowledged and beloved brand. It only stands to reason that they'd want to popularize the LEGO brick that they are patented for rather than compete with the multitude of action figure-manufacturers.

It sucks, but it makes sense, and I can see this argument present throughout your blog. I applaud you for invoking it so skillfully.