User blog comment:Invader39/The End of BIONICLE/@comment-2122023-20160803115627/@comment-24544871-20160805225615

A great example of bringing an old line to a younger demographic each and everytime would be Transformers. The older audiences never liked these newer lines but it wasn't exactly intended for them. The problem I see is that LEGO relied too much on the older demographic to 'advertise' Bionicle for them.