User blog comment:Chicken Bond/BIONICLE's Return?/@comment-5900628-20140704181807/@comment-958607-20140704182713

You raise a good point, but part of the reason LEGO would bring BIONICLE back is because of nostalgic interest. Obviously BIONICLE still has a significant number of fans, many of whom have grown up. If they were to change the logo, they risk the wave not being recognized. They want to play off of the original BIONICLE logos and imagery as much as possible to attract people. If they were to adapt the logo and concept art, they would risk people not really registering it.