User blog comment:Chicken Bond/BIONICLE's Return?/@comment-876769-20140714064927/@comment-1404252-20140714170952

To be fair, Lego is first and foremost a business. Making money is essentially their primary objective, so it's only understandable that they would target a younger demographic with the intention of earning more money. Although it obviously has garnered the attention of an older audience, so I do hope that Lego does take note of this and, as Echo said, hopefully the names are just tentative.